Tag: Krispy Kreme

Krispy Kreme @ Income at Raffles Opening (Invite)

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Having bound myself to a desk job for the past eleven months, there’s nothing that I crave more than a sugar rush every day. There’s something about the sweet, sweet taste of a sugary treat that makes it so gratifying amid impending deadlines. 😉

Luckily for office dwellers at Singapore’s Central Business District, Krispy Kreme has opened its second outlet at Income at Raffles, meaning that doughnut-craving customers around Raffles can get their fix any time, whether it’s a quick snack between meetings or an after work binge. As expected, Krispy Kreme’s second store opened to much fan fare, including a public teaser and a couple of social media campaigns that built up to it (more on that later!).

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Krispy Kreme @ Tangs Orchard

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When you live in a country that’s all about food, getting your hands on the latest food fad is an achievement that’s held in as high regard as say, finding the Holy Grail. Heck, that highly coveted bite that’s hogging your Instagram feed is the Holy Grail!

So when Krispy Kreme finally opened its doors on our sunny island, specifically, in the basement of Tangs Orchard, you can imagine the hype.  Free doughnuts, crazy queues, and dozens upon dozens of coverage across social media (see what I did there? :P ).

Oh, and that green polka dotted paper bag emblazoned with its name in red? It’s pretty much the Chanel of the doughnut world on this side of the Equator as we speak (or eat).

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And so, I became one of ‘em “typical Singaporeans who will jump in a queue that’s longer than the Great Wall of China for the in thing”, on the pretext of pretext of promising my parents a taste of those delicious, pillow soft doughnuts.

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