Unicorn on the Run

I became a unicorn last week.

No, I did not drink a magic potion that transformed me into the elusive mythical creature, complete with a glittery horn and shiny mane. Neither am I about to gallop off to the fantastical Land of Equestria. πŸ˜›

It all started when a friend of mine had a crazy idea to prance around Singapore in a unicorn mask and a T-shirt emblazoned with #unicornontherun. As part of a social media campaign aptly named Unicorn on the Run, the aim was to generate much buzz around an “average troll unicorn” which would in turn help her earn a spot in a Google ad camp. πŸ˜‰


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The Color Run 2013, Day One @ Sentosa

For a generation that spends majority of its waking hours glued to the glare of a smartphone or the glow of a computer screen, we sure spend a hell lotta time running. We run after the bus, we run to zip into the train before that gate closes, and we run after the bus… well, you get the idea.

But it’s not often that we get to run with mounds of colour powder thrown at us from all four directions.

The Color Run (think Holi meets running), also branded as theΒ Happiest 5k on the planetΒ originated in the United States in 2012 as an untimed paint race. It aims to spread an athletic experience beyond the ol’ make-it-to-the-finish-line-in-the-quickest-time routine. Top that with coloured powder stations at every 1km, and you pretty much have an outdoor party that can be enjoyed by all! πŸ˜€


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