The ultra-fabulous Museum of Ice Cream has finally landed in Dempsey Hill, Singapore to much fanfare. With over 10 interactive, multi-sensory themed installations scattered around MOIC’s first permanent outpost outside the US, this ‘gram-worthy destination is perfect for ice cream lovers and avid Instagrammers looking for their next photo backdrop.
You can’t miss the vibrant red and pink buildings set amidst the picturesque greenery at Dempsey Hill. Visitors are required to queue to enter during their allotted time slots, so bring an umbrella if you’re planning on making the trek on foot. Try to guess the scent that is permeating throughout the museum grounds!
Once inside, you’re invited to create your own name with an ice-cream-related twist. Look out for some familiar celebritys’ names on the wall.
Ice cream lovers will be ecstatic to know there are regular pit stops with complimentary ice cream, with flavours like Belgian Chocolate, Pina Colada, and even Pulut Hitam that you can enjoy between photo spots. Lactose-intolerant visitors, fret not, for there are dairy-free options you can choose from!
The interior is an explosion of pink and pastel hues, with different themed installations ranging from California Dreamin’ to Scream’s Diner for you to snap away. Have fun at the magnetic photo wall, which you can customise using the many magnetic letters on display.
Scream’s Diner is one of my favourite installations, with a retro-themed room fitted with a working jukebox. Pro tip: pose by the phone booths to hear a secret message.
There are loads of fun photo corners scattered throughout the Museum of Ice Cream, like illuminated walkways and a bouncy castle where you can let your inner child run – or should I say, bounce – loose. Find yourself in ice cream dreamland at a Yayoi Kusama-esque room of infinity mirrors and ice cream cone sculptures.
The Playspace is where you will find a couple of locally-themed exhibitions, including a room filled with Potong popsicles and a unicorn playground modelled after the iconic dragon playground in Toa Payoh. Watch out for a hidden disco room, separated from the rest of the section by a red curtain!
Followers of the main MOIC’s social media will find a few familiar installations around the Singapore museum. One of these is a tunnel of hanging red, pink, and yellow bananas that make for a kaleidoscopic effect. I wonder how many rubber bananas were used to create this installation!
Last but not least is the Sprinke Room, where you are allotted 5 minutes to jump, play, and take as many pictures as you want among the colourful, life-sized ice cream sprinkles! Test your diving skills, or make a sprinkle angel if you can amidst sprinkle-induced chaos.
Admission ($38) to the Museum of Ice Cream is admittedly steep for what it is, but if you’re a fan of photo-worthy sculptures and installations, why the hell not! Look out for other ice cream themed activities like alcohol pairing workshops at the nearby ice cream bar that you can pair your visit with.
Address: 100 Loewen Road, Singapore 248837
Nearest MRT: Orchard NS22
Thursday to Sunday: 10am – 10pm
Closed from Monday to Wednesday
Admission: $38 per pax