There’s a new food craze in town: Suan La Fen 酸辣粉, the numbingly spicy and sour hit comprising transparent vermicelli noodles coated with a broth of chilli paste, vinegar, and chilli oil. While many brands (as well as e-commerce shops) have popped up with their own version of the instant noodles that will set your tongue on fire, one has emerged as the “face” of all instant suan la fen: Hai Chi Jia 嗨吃家.






